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Top 10 Custom Inflatable Tents for Trade Shows in 2025

Whether you're exhibiting at a bustling trade show or a local UK outdoor expo, our inflatable tents offer unmatched branding and visibility. But which models should you actually consider? In this detailed breakdown, we explore the ten most effective inflatable tent solutions for 2025 — all designed to elevate your trade presence.

Trade shows are fast-paced, high-pressure environments where first impressions make a huge impact. Inflatable tents provide a modern, mobile solution for brands that need flexibility and high visibility. Our top 10 tents include:

Air Dome 500: Ideal for large spaces with heavy foot traffic, featuring panoramic branding panels.
HexaHub Tent: A modular, hexagonal structure perfect for immersive walk-through displays.
QuickPitch 300: Lightweight and ultra-fast setup — perfect for solo marketers or small teams.
Dual-Arch Pavilion: Adds dimension and entrance presence for maximum attendee flow.
ClearView Canopy: Transparent panels mixed with custom branding for futuristic appeal.
LED Edge Tent: Built-in LED lighting for twilight expos or indoor ambiance.
EcoAir Shelter: Our sustainable model, made from recycled materials and low-emission PVC.
PopFlex 200: Smaller but bold — fits into compact trade show areas with maximum colour.
ShowStopper XL: Oversized and impactful with curved air columns for a dramatic look.
MediaStation Tent: Designed for digital product launches with built-in media mounts.

Each tent is fully customizable and available with integrated print designs, side walls, LED kits, anchoring systems, and modular flooring. Need a branded tent that stands out? Our expert team can help select, design, and deliver a tent that brings your brand to life — whether it's for tech expos, outdoor fairs, or high-end launches. Don’t just show up — show off.

How to Brand Your Event with Inflatable Shelters

Make your brand unmissable with custom inflatable shelters. This guide covers design, layout, and logo placement tips — and goes much deeper into what it takes to truly dominate the visual landscape of an event with inflatable branding tools.

Branding an event is more than just slapping a logo on a tent. It's about strategic design that aligns with your brand's voice, audience expectations, and the physical event space. Inflatable shelters are versatile canvases — with 360-degree visibility, quick setup times, and dynamic shapes that draw crowds in. Here’s how to make the most of them:

Use Colour Psychology: Choose colours that reflect your brand personality but also evoke emotional reactions. Red for urgency, blue for trust, green for sustainability — the right choice can drive footfall and conversions.
Logo Placement: Your logo should appear at eye level, but also higher up for long-range visibility. Use repetition strategically — not cluttered — to reinforce brand identity.
Tagline Integration: If your slogan is strong, place it beneath the logo or near entrances. Keep it short, punchy, and aligned with your activation’s goal.
Inside Matters: Think beyond the exterior. Include internal signage, lighting, backdrops and flooring that complement your tent’s message. Consider scent diffusers and soundscapes for immersive engagement.

Custom inflatable shelters also offer unmatched mobility and convenience. They’re lightweight, packable, and reusable — perfect for touring events or recurring campaigns. Use them for product samplings, competitions, media booths, or experiential installations. With the right branding, an inflatable structure becomes more than shelter — it becomes a marketing beacon.

Inflatable vs Traditional Marquees

Modern UK businesses are going inflatable for speed, branding and ease — see why it's winning over marquees. But let’s dig into the full comparison between inflatable tents and traditional marquees so you can make the most informed decision for your events.

When planning for events, businesses often face the marquee vs inflatable tent debate. Traditional marquees may seem like the classic choice, but in 2025, inflatable tents are proving far more adaptable. Here’s how they stack up across key categories:

Setup Speed: Inflatable tents can be fully inflated and anchored in under 10 minutes. Marquees often require teams and tools, with setup times ranging from 1 to 3 hours.
Portability: Air tents fit into compact bags and are easy to transport. Marquees demand vans or trucks and often specialist transport arrangements.
Weather Resistance: Inflatable tents flex and adapt to wind. Many are waterproof and UV-rated. Traditional marquees can struggle in wind and require complex weighting systems.
Branding Potential: Inflatable tents offer 360-degree print zones and exciting shapes. Marquees offer limited areas for signage and usually require hanging banners or external flags.
Cost & Sustainability: Inflatable tents are reusable, durable, and efficient — saving costs in the long run. They’re also more eco-conscious thanks to lighter transport and fewer materials.

In short, inflatable tents are perfect for businesses that want agility, high-impact design, and branding on the go. Whether you're activating at a trade fair, music festival, or pop-up promo, you need a structure that works as hard as you do. Ditch the poles. Ditch the hassle. Go inflatable.

Best Pop-Up Tents for Festivals & Outdoor Events

Speed, style, and stability — our tents shine at festivals and UK events with full-colour branding. But what makes a pop-up tent ideal for these dynamic and unpredictable settings?

Outdoor events demand equipment that performs on every front. Whether it’s Glastonbury, a local county show, or a travelling brand activation, inflatable pop-up tents have become the gold standard. Here’s why:

Fast Setup: Pop-up inflatable tents can be fully operational in just minutes. No poles, no complications — just plug in, inflate, and you’re ready to impress.
Eye-Catching Aesthetics: With smooth curves, vibrant prints, and modern shapes, inflatable tents immediately draw attention. Festival-goers love photogenic setups — and our tents are Insta-ready.
Customisation Options: Add full-wrap prints, branded flooring, LED lighting, internal banners, and even scent marketing for full sensory immersion.
Built to Withstand: These tents are tested in UK weather — from coastal gusts to muddy meadows. With secure anchoring and high-quality PVC, they can handle the elements.
Functional Versatility: Ideal for merchandise booths, food tastings, wellness lounges, info points, artist lounges and more. Modular options allow you to expand as needed.

Festival branding is about more than just showing up — it's about becoming part of the experience. Inflatable tents allow you to do exactly that with visual impact, fast logistics, and versatile setup configurations. Make your next festival presence unforgettable with a tent that performs and promotes — rain or shine.

Why Inflatable Dome Tents Are the Future

Futuristic, immersive, and branded from every angle. Dome tents are taking over marketing activations — and for good reason. These structures are redefining what it means to engage an audience with a brand experience.

Inflatable dome tents are not only stunning in appearance, but they also offer unmatched versatility and branding potential. Whether you're setting up for a tech expo, product launch, or immersive media event, dome tents give you the freedom to create a truly unique environment. Their curved architecture invites footfall, their blank-surface design welcomes vibrant branding, and their portability means you can set up anywhere — from urban rooftops to countryside fields.

Use a dome tent to build interactive showrooms complete with lighting rigs, custom flooring, internal banners, or digital displays. The interior acoustics are great for presentations or live demos. You can even install translucent panels for ambient lighting effects or use blackout materials for immersive AV experiences. With quick inflation systems and compact storage, they're also practical for teams with tight schedules.

Our clients use dome tents as VIP lounges, press areas, virtual reality zones, and immersive brand theaters. They’ve hosted tech startups, automotive giants, and even mobile gaming launches. You can scale them to any footprint and combine multiple domes with modular tunnel connections. If you want your brand to look futuristic, sustainable, and unforgettable — the inflatable dome tent is your secret weapon.

Printed Tents: How to Make Yours Stand Out

Turn heads with vibrant prints, smart layouts, and messaging that connects. Printed inflatable tents are your brand’s stage — here’s how to make them unforgettable at your next event.

At Custom Inflatable Tents, we believe your tent isn’t just a shelter — it’s a 3D advertisement. And when it’s printed with precision, the effect is game-changing. The process begins with high-resolution templates that map your artwork around every panel, curve, and face of the tent. Whether you're using vector logos or full-scale photo imagery, we ensure crisp, colour-accurate reproduction on UV-resistant materials that withstand wind, rain, and sun.

To make your printed tent stand out, think in layers. The exterior should grab attention — bold colour contrasts, large logos, dynamic angles. But the interior should reinforce the story. Incorporate printed walls, backdrops, counter skins, and floor graphics. You’re building a brand environment, not just a booth. Use QR codes for interactivity, hashtags to spark UGC, and lighting to spotlight key messaging. Don't forget the power of symmetry and spatial flow — the layout should guide attendees through your story like a storyboard.

Common applications for printed inflatable tents include festival sponsorships, retail roadshows, community outreach, and brand launches. Clients in food & drink, tech, automotive, and wellness use them as fully branded hubs — and the ROI speaks volumes. You can pack everything into a van, set up in 10 minutes, and own your space like a flagship store. Make your tent the one everyone talks about (and photographs).

Custom Air Tents for Product Launches

Need to wow an audience fast? Inflatable tents make launch events flexible and unforgettable. But beyond the spectacle, there’s a strategy behind these highly effective brand environments.

Product launches demand attention. You want to impress press, influencers, customers, and partners — and you want to do it quickly. Custom air tents are engineered for these moments. With stunning, sculptural designs and full-surface branding, they instantly become the centrepiece of your launch site. But the real power lies in what happens inside.

Use your inflatable structure to host unveiling ceremonies, demos, photo walls, tasting bars, or exclusive media previews. Add branded counters, roll-up banners, lighting rigs, and digital screens. With smart layouts, you can create ‘zones’ — an introduction area, a product showcase zone, a networking corner. The flow guides your guests, maximises interaction, and delivers your story in sequence.

Inflatable air tents also allow you to launch in unconventional spaces: car parks, rooftops, beaches, public plazas, or even mountain tops. They’re wind-stabilised, weatherproof, and engineered for rapid setup. We’ve helped brands launch headphones, running shoes, electric bikes, skincare kits and fintech apps — all with air tents that transported their audiences into branded worlds. Don’t just announce your product. Make it an experience.

The Environmental Benefits of Inflatable Tents

Inflatable tents are reusable, eco-conscious, and ideal for green campaigns. As sustainability becomes a core priority for brands, these structures offer an exciting way to reduce impact while enhancing event appeal.

Let’s talk carbon footprint. Traditional event setups require heavy materials, complex logistics, and multiple vehicle trips. Inflatable tents, by contrast, are lightweight, compact to transport, and easy to reuse — significantly cutting emissions. A single air tent packed in a van can replace the need for multiple marquees, metal frames, and fabric drapes. This simplicity is where sustainability meets smart design.

Our inflatable tents are made from PVC and TPU blends that are both durable and recyclable. Some models even feature eco-friendly alternatives derived from post-consumer waste. With proper care, each tent lasts for years and dozens of activations. That’s less landfill, fewer replacements, and real savings. But it’s not just about what they’re made of — it’s how they empower green marketing.

We work with eco-conscious brands to create tents for zero-waste festivals, climate summits, product demos for organic products, and green-tech pop-ups. Our tents accommodate solar panels, integrate LED lighting, and pair beautifully with paperless digital experiences. If your business values innovation and impact, switching to inflatables is a smart move — for your audience and for the planet.

How to Set Up an Inflatable Tent in Under 5 Minutes

Quick and easy: solo setup made simple. No tools, no stress. Inflatable tent deployment is the game-changer you didn’t know your team needed.

Gone are the days of battling poles, tarps, and two-hour setups in unpredictable weather. Inflatable tents are redefining event logistics. Here’s how to go from van to brand-ready in under 5 minutes.

Unload & Unroll: Place the tent at your chosen spot. Ensure the area is flat and clear of sharp debris.
Anchor First: Secure your anchor points loosely — especially in windy conditions. Stakes, weights or sandbags all work.
Power On: Connect your pump (included with most of our packages). Inflatables feature built-in valves that auto-seal when full.
Shape Check: As the air fills, guide the tent to ensure even inflation. Our fabrics are engineered for shape retention and structural tension.
Final Anchor & Accessorise: Tighten all anchor points, attach side walls, LED kits or banners. Done!

Whether you're managing a last-minute client activation, working with a small team, or just want to save time — inflatable tent setup is as fast as it gets. With no tools required, anyone can deploy a premium event space in record time. Better yet, pack-down is just as simple. Flexibility, function, and freedom — right out of the bag.

Event Shelter Checklist: What Every UK Brand Needs

Don't miss the essentials — our checklist ensures your inflatable event setup is flawless. From tech expos to charity fun runs, here’s everything your brand should prepare when using an inflatable tent.

Preparation is half the success. Even the best inflatable tents need a supporting cast of gear and materials to create a seamless experience. Here’s our tried-and-tested checklist used by brands across the UK:

Anchoring Gear: Bring a mix of sandbags, guy ropes, ground pegs, and water weights. Always prepare for weather shifts.
Power Supply: Most tents inflate with electric pumps. Bring backup batteries or a portable power station for off-grid use.
Lighting: LED strips, battery lanterns or solar lighting enhance visibility and atmosphere — especially at night events.
Branding Elements: Flags, banners, wall wraps, printed floors — these amplify your impact. Pre-measure and pre-pack.
Touchpoints: Brochures, QR code boards, giveaways, or even sampling stations. Plan how you'll engage attendees.
Weather Backup: Side panels, zip-on awnings, and sealed doors can transform your open tent into a secure base in minutes.

Bonus tip: rehearse your full setup in a car park before your first event. Knowing your gear and process ensures faster installs and fewer surprises. With the right prep, your inflatable tent becomes an effortless extension of your brand — professional, polished, and memorable.

Real-World Branding: Pop Up Gazebo Case Study – UK Food Truck Tour

How a custom printed pop up gazebo helped a mobile food business supercharge their presence across the UK. From doubling Instagram followers to increasing daily footfall, this case study breaks down how the right branded event shelter can transform visibility.

In today’s competitive mobile food industry, eye-catching presence is everything. When one UK-based gourmet food truck brand decided to take its products on the road, they didn’t just rely on good food — they invested in a custom marquee that could serve as a mobile shopfront and brand statement. The solution? A heavy-duty pop up gazebo, professionally printed and fully kitted with weatherproof panels, detachable branding flags, and high-resolution graphics.

This wasn’t just a pop-up — it was a fully immersive customer-facing structure. The 3x3m branded tent offered a striking presence at local festivals, weekend markets, and private events. And because the event shelter was made from flame-retardant fabric with a robust aluminium frame, it withstood all UK weather conditions with ease.

The results? Within 3 months of the tour, the business reported a 68% increase in revenue, expanded their mailing list fivefold, and doubled their social media following thanks to the Instagrammable setup. Unlike many off-the-shelf canopies, this trade tent allowed modular expansion — including a connected back-of-house tent for storage and prep, and a front-facing branded counter area for customer engagement.

Whether you’re promoting gourmet street food, lifestyle products, or services, investing in a professionally branded pop up gazebo or inflatable tent from a UK specialist like Custom Inflatable Tents gives you an edge. We offer designs comparable to leading providers like Surf & Turf and Rock Awnings — but with a personalised approach and deeper focus on rapid deployment and weather resistance. Transform your next activation into a premium brand experience with portable marquees designed to move with you.

Heavy Duty Gazebos vs Inflatable Event Shelters: What’s Right for Your Brand?

When comparing heavy duty gazebos to inflatable event shelters, it's not just about structure — it's about your strategy. This guide helps you decide based on your use case, brand needs, and weather challenges.

In the world of event marketing, one size definitely doesn’t fit all. While traditional heavy-duty pop-up gazebos offer strength and durability, inflatable event tents bring mobility, brand visibility, and modern styling. But which is right for your setup? That depends on your brand identity, deployment location, and how often you plan to use it.

For brands exhibiting frequently — at trade shows, exhibitions, markets or festivals — inflatable tents offer faster setup, easier transport, and bolder design potential. You can print the entire surface with logos, taglines, or imagery, unlike most heavy duty gazebos which offer limited canopy space. Inflatable tents are also more resistant to windy UK conditions due to their aerodynamic structure.

However, pop-up gazebos from suppliers like Surf & Turf or Rock Awnings offer steel or aluminium frames, rigid roof canopies, and can sometimes accommodate hanging hardware for lighting or signage. They're great for static displays or semi-permanent installs. The best choice? Combine both: an inflatable trade tent for high-profile branding and a sturdy gazebo for utility.

Our team can advise you based on your event calendar, budget, storage, and brand goals. Whether you're after a printed inflatable canopy or a heavy-duty branded gazebo, we’ll help you make a lasting impression.

Top Uses for Branded Trade Tents at UK Events

Looking to make the most of your branded trade tent investment? These real-world applications show how UK businesses are using inflatable marquees and pop-up gazebos to maximise returns at events and expos.

Trade tents are no longer just shelters — they’re full-scale mobile marketing platforms. From indoor expos to outdoor festivals, here’s how our clients are using custom marquees and printed pop-up gazebos to their advantage:

Sampling Stations: Food and drink companies love the flexibility of an open-sided pop up for customer tastings.
Demo Zones: Tech and fitness brands use inflatable tents for product launches and interactive trials.
Information Hubs: Councils, charities and universities use fully branded gazebos to distribute leaflets and engage the public.
Retail Pop-Ups: Mobile shops use trade tents for on-the-go selling, often with counters, lighting and integrated shelving.
VIP & Press Lounges: Inflatable dome tents provide a private, immersive experience for press or invited guests.

If you’re thinking of upgrading your setup, take a look at Rock Awnings or Surf & Turf for structural inspiration — then come to us for tailored design, full-colour printing, and unbeatable service. Whether you need a 3x3 branded gazebo or a 6m inflatable dome tent, we’ll help your business make an impact.

Custom Branded Marquees vs Generic Gazebos: What’s the ROI?

Is a custom printed marquee worth the investment compared to a budget off-the-shelf gazebo? Absolutely — and we’ll show you why with ROI-backed insights used by the UK’s leading marketing teams.

Let’s start with the obvious: a printed custom marquee immediately sets your brand apart. Whether at exhibitions, trade fairs, food markets, or seasonal pop-up stalls — your visual presence can either draw footfall or disappear into the noise. Custom marquees from specialists like us (or competitors like Surf & Turf and Rock Awnings) offer large format, full-colour printing with your logo, messaging, social media, and product visuals wrapped directly onto canopy and walls.

Compare that with generic gazebos. No custom graphics, minimal branding, and inconsistent build quality. While they may save on upfront cost, they cost you in lost impressions, customer recall, and credibility. When you add up the long-term ROI of custom branded tents — from repeat use, higher conversions, better photos, and longer brand dwell time — the return speaks for itself.

Our marquees are engineered for fast setup, wind-tested for outdoor resilience, and designed to scale with your business — whether that’s a 3x3m street stand or a modular 6x3 dual-brand install. They work across industries: motorsport, fintech, food, education, and local councils. If you’re serious about brand performance, don’t rent — invest in your own premium-grade printed marquee setup.

Boost Trade Show ROI with Branded Inflatable Tents

Trade shows are competitive and crowded. The brands that win have one thing in common: they stand out. Discover how inflatable tents and printed event shelters are helping UK businesses increase leads, engagement, and brand memorability.

Every square metre of a trade show booth costs money — so make it count. With a custom inflatable tent, you don’t just fill a space, you own it. Full-surface branding, integrated signage, fast setup, and photo-ready presentation mean your brand commands attention the moment people step into the venue.

Our trade tents are ideal for product demos, sampling, meetings, or influencer activations. Use modular seating, printed counters, AV screens or VR setups inside the tent to craft an experience. Add QR codes for lead capture, and even connect LED lighting or cooling fans for comfort. Setup takes under 15 minutes, meaning less staff and less stress.

Brands using inflatable tents at NEC Birmingham, EventCity Manchester or ExCeL London have reported up to 42% higher footfall and 30% more time spent per visitor. That’s lead generation you can measure. Don’t let your stand blend in — dominate your next trade show with a custom inflatable structure designed to sell.

Weatherproof Gazebos: The Smart Choice for UK Events

Don’t let rain or wind ruin your activation. Learn why waterproof pop up gazebos and inflatable tents are now the go-to solution for outdoor brand setups in unpredictable British weather.

Whether you're planning a trade show booth, a festival activation, or a food truck expansion, UK weather is always the wildcard. That’s why weatherproof gazebos — including fully waterproof pop up tents and wind-resistant inflatable shelters — are essential investments for serious event marketers.

Unlike basic market stall tents, our gazebos are engineered with 600D waterproof polyester or PVC-coated fabric. They include reinforced seams, durable aluminium frames, and heavy-duty feet that can be anchored with sandbags, stakes, or water weights. Inflatable options provide even more resilience, flexing with the wind rather than buckling — perfect for exposed hilltops or coastal events.

Compared to traditional marquees, waterproof gazebos and inflatable trade tents provide the same durability but with faster deployment and full 360° branding coverage. Popular among our clients — and competitors like Surf & Turf and Rock Awnings — these shelters are ideal for UK roadshows, university open days, markets, and automotive launches.

Add optional extras like zip-on walls, panoramic window panels, heating systems, or integrated gutters. Our shelters also meet fire-safety ratings and public safety compliance. When reliability is as important as aesthetics, choose a weatherproof solution that won’t let you (or your brand) down.

Pop Up Canopies for Markets: Best Features to Look For

From farmers' markets to Christmas bazaars, not all pop up canopies are created equal. Here’s what separates high-performance market gazebos from the rest — and how to choose yours.

Market traders, independent food brands, and local artisans know the importance of a reliable setup. But many still opt for cheap pop up canopies that fail under pressure — literally. Our pop up market tents combine premium materials, strong engineering, and head-turning branding to help you sell more and stress less.

What should you look for? First, structure: a rust-proof aluminium or steel frame with cross-braced legs and lockable joints ensures stability. Next, fabric: UV-stable, waterproof canvas that won’t fade or tear. Finally, branding: full canopy and valance printing makes your stall visible across the site.

Custom Inflatable Tents and brands like Rock Awnings and Surf & Turf all offer trade-grade canopies — but we go further with modular sidewalls, LED kits, counters, and bespoke carry bags. Whether you’re running a single pitch or managing 20 stalls across the country, we can help build a portable, professional, weather-safe base that gets you noticed (and dry).

3x3 Branded Gazebo vs 6x3 Custom Tent: Which Size Wins?

Trying to decide between a 3x3 branded gazebo and a larger 6x3 setup? Here's how to choose based on traffic flow, space limitations, and brand goals — with insights from UK suppliers.

One of the most common questions we get is whether to invest in a 3x3 pop up tent or scale up to a 6x3 marquee. And while both are excellent options, the decision depends on your needs. The smaller 3x3 printed gazebo is ideal for solo operators, tight spaces, and compact cars — quick to deploy, lightweight, and budget-friendly. But it can get crowded fast.

The 6x3 marquee, often seen at trade expos and community events, offers extra capacity for tables, demo stations, and storage. It provides more visual dominance too, especially with double-sided wall printing and branded feather flags. If you need to separate front-of-house and operations (like sampling at the front and prep at the back), the 6x3 layout is ideal.

Suppliers like Surf & Turf, Rock Awnings, and our own team provide modular solutions that let you combine or reconfigure tents as needed. You might start with a 3x3, then add a 3x6 unit later. Either way, you get a printed pop up canopy that amplifies your brand and maximises return on space.

LED Lighting for Pop Up Gazebos: A Trade Show Game-Changer

Light up your brand — literally. Learn how integrating LED lighting into your pop up gazebo or inflatable marquee helps increase dwell time, brand recall, and nighttime visibility at events.

LED lighting isn’t just practical — it’s a major visual branding tool. Whether you're exhibiting at a winter fair, a dusk trade show, or an indoor expo with inconsistent lighting, integrating LEDs into your branded gazebo elevates the entire experience. Highlight key products, draw attention from across the venue, and create atmosphere inside your inflatable marquee or pop up tent.

Our clients use everything from roof strip lights and branded backlit signs to spotlighting and LED counters. Pair these with battery packs or solar kits for mobile flexibility. Want inspiration? Surf & Turf’s Pro-T range and Rock Awnings’ illuminated setups offer good benchmarks — but our solutions are bespoke, branded, and built around your needs.

LEDs also extend usability. If your team’s activating at seasonal markets, music events, or roadshows that continue into the evening, proper lighting means you stay professional, safe, and visible. Let your tent shine brighter than your competitors.

Sidewalls, Valances & Panels: Maximise Your Tent's Branding Space

Your canopy isn't the only thing customers see. Discover how to maximise brand impact using custom sidewalls, printed valances, half walls and interior banners on your trade tent or pop up gazebo.

Every inch of your event structure is branding real estate — don’t waste it. While many businesses stop at printing the canopy top, savvy marketers are transforming their inflatable shelters and printed marquees into fully wrapped brand environments using sidewalls, valances and custom panels.

Start with full-height sidewalls, printed on both sides if you're expecting interior footfall. Add rear panels with social handles, QR codes, or menus. Use half-height counters or valances along the front to create a professional look that also hides storage areas. Interior banners or fabric stretch panels add flair — ideal for product messaging, feature highlights or storytelling zones.

Suppliers like Surf & Turf and Rock Awnings provide modular walls, but we go further: we custom-design each surface to complement your layout, colour palette, and event goals. Whether you’re showcasing sports gear, skincare, gourmet food or education services, we’ll help build a branded tent setup that turns heads and drives conversations.

How UK Sports Brands Use Custom Gazebos for Fan Engagement

From grassroots rugby to motorsport paddocks, see how UK sports brands are using custom printed gazebos and inflatable tents to activate sponsorships, sell merch, and connect with fans.

Sport and brand engagement go hand in hand — and printed pop up tents are now the go-to for UK clubs, sponsors, and fan engagement campaigns. Whether it’s a branded gazebo outside a football stadium, an inflatable dome for athlete signings, or a custom merch booth at a triathlon, these setups drive excitement and interaction.

Key features include weatherproof fabrics, fast deployment systems, and bold branding. Add feather flags, photo walls, and freebie stations to bring fans into the fold. One of our clients, a UK motorsport team, doubled merchandise sales simply by upgrading their setup to a 6x3 fully printed trade tent with sidewalls and LED signage.

Competitors like Surf & Turf or Rock Awnings supply great structures — but we customise every part to your campaign goals. From rugby clubs to esports sponsors, our printed marquees are built to inspire loyalty, drive engagement and get your brand in every fan selfie.

How to Store and Transport Your Custom Gazebo Properly

Your printed gazebo or inflatable shelter is a serious investment — so protect it. Here’s how to store and transport your event tent between shows to keep it in pristine condition year-round.

After your activation ends, don’t just throw your pop-up gazebo or inflatable marquee in the back of the van and hope for the best. Proper post-event handling can add years to the life of your tent — and keep your branding looking clean and professional.

Start by drying it thoroughly. Even waterproof gazebos like those from Surf & Turf or Rock Awnings will mildew if stored wet. Wipe down PVC, clean fabric gently with warm water, and let every part air dry fully before packing. Remove sidewalls and pack separately to avoid stress on zips and seams.

Invest in a branded heavy-duty carry bag with wheels and weatherproof lining. These not only look professional but also make loading and unloading easier — especially in tight venues or muddy fields. Store vertical when possible to reduce creasing and make sure valves, poles, or inflation nozzles are stored securely inside.

If your tent is inflatable, deflate slowly to avoid suction damage to internal seals. Use protective sleeves for sharp feet, flagpoles, or LED kits. Treat your structure like the asset it is — and it’ll repay you activation aft

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